Social Media for Short-Term Rentals with Jodi Bourne by Hospitable Hosts

In this episode of the Hospitable Hosts podcast, we are joined by Jodi Bourne. Jodi is a vacation rental business and marketing coach, educator, and website designer, with a rich background in business management, brand messaging, digital marketing, and customer service across various industries, focusing on tourism and vacation rentals since 2014.

Jodi's passion for tourism and hospitality shines through in her work and everything she does. She is dedicated to helping savvy vacation rental hosts build a more professional business, create a memorable, guest-first experience, and leverage destination and relationship marketing for long-term success.

You can find Jodi online at https://jodibourne.com/ and on Instagram or Facebook at @heyjodibourne.

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Chapters

• 0:00 Introduction
• 2:01 Social media for direct bookings
• 2:51 Advantages of social media
• 4:08 Establishing your tone of voice with AI
• 5:54 Defining your perfect guest avatar
• 7:55 Social media content to promote vacation rentals
• 9:30 User-generated content for vacation rentals
• 11:10 Content creators for short-term rental social media
• 14:08 Tracking your marketing results
• 16:07 Social media advertising for vacation rentals
• 17:50 Social media posting frequency for vacation rentals
• 20:48 Coaching programs and courses